MIKE MAGAN
marketing Manager, Writer, and Video Editor in Indianapolis, Indiana
As a content marketing leader and expert in blending journalism with marketing strategies, I've consistently elevated stakeholder engagement and project outcomes.
With my background in SaaS, Advanced Manufacturing, Industrial Environmental Management, Fintech, and digital healthcare industries, I've cultivated a versatile skill set that I can adapt to diverse marketing demands.
Recognized as a skilled marketing generalist with a passion for writing, I excel in using the HubSpot CRM platform, securing executive buy-in, humanizing brands, and simplifying complex ideas for B2B and B2C audiences.
Key Achievements Include:
✅ Pioneered inaugural content marketing campaigns for NetSuite, ServiceNow, HubSpot, Cybersecurity and Application Modernization practices at an enterprise technology consulting firm. My team's efforts boosted the website's sales performance by 40% through targeted inbound and email marketing strategies. This led to a 50% increase in engagement.
✅ Served as the first marketing manager for a 20-year-old dietary supplement company, focusing on developing and implementing a comprehensive content marketing strategy that revitalized a dormant 5000-member B2B database, significantly increasing lead generation and engagement.
✅ Built a 53,000-prospect database and executed a marketing strategy using client testimonials, converting prospects into clients with annual fees of $30K-$90K+ on the HubSpot CRM platform.
✅ Developed and executed content strategies across social media channels for an advanced manufacturing ad agency's key machine tool and laser EDM accounts.
✅ Developed and executed content strategies across social media channels for an advanced manufacturing ad agency's key machine tool and laser EDM accounts.